Your generosity is awesome and an important value to your business. But here’s the question I often ask: Would a visitor to your website know that?

For many small and mid-size businesses, the answer is not really. Their community efforts are buried in press releases, scattered across social posts, or mentioned briefly on an “About” page. The result? Their generosity stays invisible — and so does one of their greatest opportunities to inspire others and strengthen the causes they care about most.

Visibility Builds Trust

Today’s customers and employees are looking for more than great products and paychecks. They want to connect with companies that live their values.

A well-crafted Community Impact Page is one of the simplest, most effective ways to show that you mean what you say. Done right, it:

• Builds credibility and customer trust
• Boosts team pride and retention
• Attracts media attention and new partners
• Amplifies visibility for the nonprofits and issues you support

In other words — it helps your business do well by showing how you do good.

Five Essentials for a High-Impact Page

Over 30 years of working with businesses and nonprofits, I’ve found that the best Community Impact Pages share five common elements:

• Vision & Purpose – A clear statement of why giving matters to your business.
• Focus Areas – 1–3 cause areas that align with your company’s values and strengths.
• Flagship Partners – Your main nonprofit relationships, with short stories, quotes, or metrics that show real impact.
• Other Initiatives – Additional organizations or projects that round out your story.
• Call to Action – A simple invitation for customers, employees, or partners to get involved.

When these five pieces come together, your page becomes more than a summary — it becomes a bridge between your business and the community, helping everyone win.

From Hidden Effort to Visible Impact

Whether you’re creating your first Community Impact Page or upgrading one that already exists, this is your chance to make your community support truly visible and strategic.

I created the Community Impact Webpage Checklist to make that process easier. It’s a free, practical guide that walks you through the five must-have elements every strong page includes — plus pro tips to help you showcase your impact clearly and credibly.

If you’re ready to make your community engagement stand out — and ensure your giving tells a story that builds trust, loyalty, and visibility for both your business and the causes you care about — start here: Download the FREE Community Impact Webpage Checklist