THE BLOG

The impact of a purpose-driven business’ dual-goal approach extends far beyond the company’s balance sheet. Purpose-driven businesses often find that their commitment to a broader mission creates positive ripple effects throughout their operations and stakeholder relationships. Employees, for instance, tend to be more engaged and satisfied when working for purpose-driven companies. They’re not just earning […]

Your generosity is awesome and an important value to your business. But here’s the question I often ask: Would a visitor to your website know that? For many small and mid-size businesses, the answer is not really. Their community efforts are buried in press releases, scattered across social posts, or mentioned briefly on an “About” […]