REad More

The impact of a purpose-driven business’ dual-goal approach extends far beyond the company’s balance sheet. Purpose-driven businesses often find that their commitment to a broader mission creates positive ripple effects throughout their operations and stakeholder relationships. Employees, for instance, tend to be more engaged and satisfied when working for purpose-driven companies. They’re not just earning […]

Purpose in Business

October 31, 2025

The Ripple Effect: Beyond the Bottom Line

REad More

Curious about the dual goals of purpose-driven businesses and how they differ from traditional “old school” business models?  Let’s explore! In the landscape of modern business, a new paradigm is emerging that challenges the long-held belief that a company’s sole purpose is to maximize profits for its shareholders. This new model, embodied by purpose-driven businesses, […]

Purpose in Business

October 11, 2025

Dual Goals: Profit and Purpose