THE BLOG

Smart strategies, real stories, and fresh ideas to help your business do well AND do good.

Curious about the dual goals of purpose-driven businesses and how they differ from traditional “old school” business models? Let’s explore! In the landscape of modern business, a new paradigm is emerging that challenges the long-held belief that a company’s sole purpose is to maximize profits for its shareholders. This new model, embodied by purpose-driven businesses, […]